Privacy Policy

1. Introduction

Wovon ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our virtual try-on platform ("the Service").

Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

• Email address (for email/password registration)
• Phone number (for phone/OTP registration)
• Display name (optional)
• Password (encrypted and never stored in plain text)

2.2 Photos and Images

We collect photos that you voluntarily upload:

• Personal try-on photos: Full-body photos of yourself used for virtual try-on
• Wardrobe collection images: Photos of clothing items you want to try on
• Generated images: AI-generated try-on results created by our Service

Important: Your photos are stored securely in Firebase Storage with encryption at rest. We never use your photos for any purpose other than providing the Service to you.

2.3 Usage Information

We automatically collect certain information when you use the Service:

• Device information (browser type, operating system)
• IP address and general location
• Usage patterns (features used, time spent)
• Error logs and diagnostic information
• Credits usage and transaction history

2.4 Cookies and Tracking

We use cookies and similar technologies for:

• Authentication and session management
• Remembering your preferences
• Analytics and performance monitoring
• Security and fraud prevention

3. How We Use Your Information

3.1 Service Delivery

We use your information to:

• Create and manage your account
• Process your uploaded photos
• Generate AI-powered virtual try-on images
• Store and organize your wardrobe collection
• Manage your credits and subscriptions
• Provide customer support

3.2 Communication

We may use your contact information to:

• Send account verification emails or SMS
• Notify you of service updates or changes
• Respond to your support requests
• Send promotional communications (with your consent)

3.3 Improvement and Analytics

We analyze usage data to:

• Improve AI model accuracy and performance
• Enhance user experience and features
• Monitor and analyze usage trends
• Detect and prevent fraud or abuse

3.4 What We DON'T Do

4. Data Storage and Security

4.1 Where We Store Data

Your data is stored in:

• Firebase Cloud Firestore: Account data, metadata, and preferences
• Firebase Cloud Storage: Uploaded photos and generated images
• Geographic location: Data centers in the United States

4.2 Security Measures

We implement industry-standard security practices:

• Encryption in transit (HTTPS/TLS)
• Encryption at rest for stored data
• Secure authentication with Firebase Auth
• Regular security audits and updates
• Access controls and authentication tokens
• Automatic session expiration

4.3 Data Retention

We retain your data as follows:

• Active accounts: Data retained while account is active
• Deleted accounts: Data deleted within 30 days of account deletion
• Generated images: Retained as long as you keep them saved
• Transaction records: Retained for 7 years for financial compliance

5. Data Sharing and Disclosure

5.1 Service Providers

We share limited data with trusted service providers who help us operate the Service:

• Google Firebase: Authentication, database, and file storage
• AI Processing: Google Vertex AI for virtual try-on generation
• Payment Processing: RevenueCat for subscription management
• Analytics: Anonymized usage analytics for service improvement

All service providers are bound by data protection agreements and can only use your data to provide services to us.

5.2 Legal Requirements

We may disclose your information if required to:

• Comply with legal obligations or court orders
• Protect our rights, property, or safety
• Prevent fraud or security threats
• Enforce our Terms of Service

5.3 Business Transfers

If Wovon is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your data is transferred and becomes subject to a different privacy policy.

6. Your Rights and Choices

6.1 Access and Portability

You have the right to:

• Access all your personal data and photos
• Download your data in a portable format
• Request a copy of your information

6.2 Deletion and Correction

You can:

• Delete individual photos or items at any time
• Update your account information
• Delete your entire account through settings
• Request data deletion by contacting support

6.3 Marketing Communications

You can opt out of:

• Promotional emails (unsubscribe link in emails)
• SMS notifications (through account settings)
• Push notifications (through device settings)

Note: We will still send essential service-related communications (e.g., password reset, security alerts) even if you opt out of marketing.

7. Children's Privacy

The Service is not intended for users under 13 years of age. We do not knowingly collect personal information from children under 13.

If you are under 18, you must have parental or guardian consent to use the Service.

If we become aware that we have collected personal information from a child under 13 without parental consent, we will delete that information immediately.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

By using the Service, you consent to the transfer of your information to the United States and other countries where we operate. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: What personal information we collect and how we use it
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of sale of personal information (note: we don't sell data)
• Right to Non-Discrimination: Equal service regardless of privacy choices

To exercise these rights, contact us at privacy@wovon.com

10. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right of Access: Obtain confirmation of data processing
• Right to Rectification: Correct inaccurate personal data
• Right to Erasure: Request deletion of your data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in portable format
• Right to Object: Object to certain data processing

To exercise these rights or file a complaint with a supervisory authority, contact us at the email below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date
• Sending you an email notification
• Showing a notice in the Service

Continued use of the Service after changes constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: